RICEKRAFT
YouTube launch edits drive ₹33,000 in week-one sales for a new beauty brand in India.
ROHTREPLAY turned founder-shot footage and product b-roll into an aspirational, K-beauty–inspired launch package—hero video, Shorts, and product-page clips—so the brand could go live fast and on budget. We focused on story, pacing, and packaging that convert: clean motion, color that pops, and thumbnails/titles aligned to search intent. The result was a sales-ready funnel that moved viewers from YouTube to checkout—without premium-agency overhead.
Revenue
Launch edits converted to sales within the first week.
High Engagement
Direct purchase confirmations and lively comments/DMs from the hero video + Shorts.
Premium Positioning
Beauty-grade color, motion, and thumbnails positioned Ricekraft as an aspirational skincare brand.
Global-local blend
Seoul-inspired production with an India rollout delivered authentic impact.
THE COMPANY
RiceKraft, a beauty brand inspired by traditional skincare rituals, aimed to launch its unique rice water products into the Indian market.
To successfully enter the competitive Indian beauty space, RiceKraft needed a campaign that could create an aspirational brand story and drive sales from day one. They formed a joint venture with Rohtre Media to handle not just the creative execution but the entire go-to-market strategy for the launch.
THE CHALLENGE
The challenge was to successfully launch a new product category into the Indian market by creating an aspirational brand story that could drive both immediate sales and long-term engagement.
Introducing a new concept like rice water–based skincare to the diverse Indian market required a careful balance. The brand had to feel premium and internationally appealing without alienating local consumers.
To stand out, the campaign needed more than just advertising; it required compelling, aspirational visuals to build a strong brand identity. The ultimate test was to convert this brand story into measurable sales right from launch, proving the product’s market viability.
THE SOLUTION
Our solution was a cross-border campaign that blended global production quality with localized market execution, creating an aspirational brand image for the Indian launch.
To create a premium and aspirational feel, we flew the RiceKraft products to Seoul, South Korea—a global beauty capital. We conducted a high-end product shoot to capture visuals that would immediately position the brand as an international-quality competitor.
After the international shoot, we returned to India to launch a targeted digital advertising campaign. We designed a specific content funnel with videos optimized for engagement and conversion, driving traffic directly from the aspirational content to RiceKraft’s product pages.
The storytelling in the campaign was crafted to be so authentic and compelling that it resonated strongly with the audience. Viewers actively commented that they were buying the product because of the video, confirming the direct impact of our narrative approach.
THE RESULTS
The campaign successfully launched RiceKraft in India, delivering immediate sales and establishing the brand as a premium player with international appeal.
The cross-border campaign delivered immediate ROI and strong brand engagement:
Achieved ₹33,000 in revenue from conversions within the first week of launch.
Generated high audience engagement, including direct purchase confirmations from viewers in the comment sections.
Established RiceKraft as a premium skincare brand entering the Indian market.
The successful launch led to stronger collaboration opportunities for future product releases.
