HARMICHE
Premium branding & website revamp drives +30% profit in first month, boosts social following by +200%.
For Harmiche, a premium brand targeting high-net-worth viewers, we rebuilt the channel the way creators care: a 5-second cold open with a clear promise, tighter pacing with dead air cut, chapter cards and regular punch-ins to hold retention; repackaged titles around affluent pain points with minimalist thumbnails; fixed outbound links and funneled traffic to one clean offer page via end screens and a pinned comment; layered tasteful AI-generated b-roll with a consistent premium grade; delivered 16:9 masters optimized for YouTube plus cutdowns ready for ads; and ran a seasonal “Summer Event” promo without leading with discounts. Client-reported outcome: stronger brand perception, higher conversions, and steadier profitability. Want this treatment on your channel? Book a 10-min fit call and we’ll audit one upload for AVD and CTR lift.
Faster time-to-publish
From missed uploads to a dependable cadence in month one—lean workflows and clear revisions keep you shipping.
More monthly uploads
Batch edits and repurposed clips turn one shoot into long-form, Shorts, and cutdowns—more content on the same budget.
Brand kit
A ready-to-use style system: LUTs, motion/caption presets, lower thirds, and thumbnail templates that keep every video on-brand.
Complete editing pipeline
Intake to upload in one place—asset hygiene, editor pod, QA, and title/thumbnail iterations handled end-to-end.
THE COMPANY
At Harmiche, they craft luxury ceramic tableware and décor that add warmth, elegance, and timeless beauty to homes. Each piece is handcrafted in India, blending artisanal skill with modern design for settings that feel both cozy and sophisticated.
They believe every table tells a story — of shared meals, laughter, and cherished moments. Their mission is to help elevate those moments through designs that impress, inspire, and stand the test of time. When a home feels special, every day feels extraordinary.
THE CHALLENGE
Harmiche had a decent website but was struggling to convert visitors into customers. Technical bugs, no remarketing setup, and average creatives limited its ability to appeal to a high-net-worth audience.
With no structured marketing systems in place, the brand lacked consistent engagement and repeat traffic. As a result, the business was operating at a net loss, with an urgent need to enhance its digital presence and customer journey.
THE SOLUTION
To turn Harmiche’s performance around, we began by revamping their website with a premium look and feel tailored to appeal to a high-net-worth audience. The brand was repositioned to highlight its core value — impressing and engaging its target market — ensuring every touchpoint reflected sophistication and quality.
We then implemented robust marketing systems, including remarketing on WordPress, an email marketing list, a coupon system, and AI-generated visuals. A series of 16:9 ad campaigns was launched to maximise reach and brand recall, while a strategically timed summer sale provided immediate traction. Together, these steps created a strong foundation for consistent engagement, higher conversions, and long-term profitability.
THE RESULTS
Harmiche experienced a remarkable turnaround, moving from operating at a net loss to achieving around 30% profit in just the first month after implementation. The brand’s online presence flourished, with social media followers growing by 200% and engagement levels significantly higher than before.
This growth also translated into stronger brand perception and higher conversions, positioning Harmiche as a premium choice in the luxury ceramics and décor market.
